Thursday, April 12, 2012

What Companies Are Next on Facebook's Shopping List?

Facebook founder Mark Zuckerberg says Monday's purchase of Instagram isn't likely to be repeated, but Wall Street will beg to differ. As Ben Foster, vice president and digital strategist at Ketchum, notes, "Once a public company, there will be pressure for repeatable profit and revenue growth."

With user growth slowing, one of the quickest ways for a publicly traded company to show quarterly growth is through mergers and acquisitions. We asked Foster and other experts what companies and types of companies would make sense as likely Facebook acquisition targets.


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